"I'd love to show everything, but here's a selection of recent work that showcases a range of business strategies, writing ability, product identity creation, visual design styles, storytelling, UX & product design, and media strategies."
AutoimmuneAI, Product Design, Branding & Campaign Launch
Comprehensive multi-channel launch campaign for a revolutionary AI-powered health companion app focused on autoimmune disease management and wellness.
Problem
New health tech startup needed to establish brand presence, build trust with health-conscious consumers, and drive app downloads in a competitive wellness market.
Solution
Developed integrated campaign strategy including brand identity, website design, mobile app UX, social media content, video production, and targeted digital advertising across multiple platforms.
Results
- App downloads in first quarter
- High user retention rate
- Generated Enterprise sales leads
- Increased database participants
AutoimmuneAI Website
A comprehensive website showcasing the AutoimmuneAI platform's capabilities, featuring over 500 AIP-approved recipes, personalized fitness recommendations, and lifestyle guidance for managing autoimmune conditions. The site uses AI to help visitors assess if an AIP lifestyle is good for them through an interactive questionnaire that provides personalized guidance based on their health profile and goals.
Visit AutoimmuneAI.org
Comprehensive Health Platform
Recipe Database
Access over 500 delicious AIP-approved recipes complete with grocery lists, making meal planning simple and stress-free for those managing autoimmune conditions.
Fitness & Lifestyle
Personalized fitness recommendations and lifestyle guidance to help eliminate fatigue and brain fog, empowering users to take control of their health journey.
AI-Powered Assessment
Interactive questionnaire uses AI to help visitors assess if an AIP lifestyle is right for them, providing personalized guidance based on their unique health profile and wellness goals.
Social Media & Digital Media Placements
Comprehensive multi-platform strategy leveraging Facebook, Instagram, LinkedIn, and YouTube to build awareness, drive engagement, and convert prospects into active users. Each platform features tailored content designed to resonate with specific audience segments while maintaining consistent brand messaging.
Facebook Educational Carousel
Educational carousel posts comparing AIP to popular diets like Keto, highlighting the benefits of a personalized approach to autoimmune wellness. Multiple eye-catching slides drive engagement and position AutoimmuneAI as a trusted authority in the space.
Facebook Recipe Content
Mouth-watering recipe content featuring AIP-approved dishes with beautiful food photography, prep time indicators, serving sizes, and nutritional highlights. These posts drive website traffic and showcase the platform's extensive recipe database.
Instagram Lifestyle Campaign
Vibrant lifestyle content featuring the mobile app experience with compelling calls-to-action for email sign-ups. The bold purple branding and aspirational imagery position AutoimmuneAI as a modern, accessible wellness solution.
LinkedIn Professional Content
Thought leadership content shared by brand principals on LinkedIn, establishing credibility in the health and wellness space while reaching B2B audiences including healthcare providers, wellness coaches, and corporate wellness programs.
Multi-Platform Engagement Campaign
Coordinated campaign across Facebook and Instagram featuring consistent messaging with varied creative executions. Left side promotes mobile app subscriptions with lifestyle imagery, while right side emphasizes taking action for health with professional workplace settings.
YouTube Short
Vertical video content optimized for YouTube Shorts, capturing attention with quick-hit educational content and driving traffic to the full platform. Short-form video is critical for reaching younger audiences and maximizing organic reach.
Comprehensive Platform Strategy
Facebook Strategy
Educational content, recipe shares, and community building targeting health-conscious adults 35-65. Carousel posts drive engagement while recipe content positions the brand as a helpful resource.
Instagram Strategy
Aspirational lifestyle content with strong visual branding, targeting health and wellness enthusiasts 25-45. Stories and reels showcase real user experiences and app features.
LinkedIn Strategy
Professional thought leadership content targeting B2B opportunities including healthcare providers, corporate wellness programs, and employee benefits managers. Focus on ROI and outcomes.
YouTube Strategy
Long-form educational content and YouTube Shorts for maximum reach. Tutorials, success stories, and expert interviews build trust while shorts capture attention and drive discovery.
Campaign Videos
Brand Story
Product Launch
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